В России предложили направлять рубль с каждой проданной бутылки на социальную рекламу о вреде алкоголя


Росалкогольрегулирование (РАР) предлагает финансировать социальную рекламную кампанию, направленную на борьбу со злоупотреблением алкоголем, за счет покупателей спиртного, передает ТАСС. В частности, предлагается направлять на эти цели 1 рубль с каждой продаваемой бутылки любого алкогольного напитка.

«Всего у нас продается около 30 млрд бутылок в год всех видов алкогольной продукции. Необходимость социальной рекламной кампании о вреде алкоголя давно назрела. Это касается и такого мегаполиса, как Москва и всех субъектов РФ. Мы не можем сегодня не информировать людей, особенно молодых, что чрезмерное потребление алкоголя — это серьезная опасность и для собственного здоровья, и для близких, и для окружающих», — заявил руководитель Центра по разработке национальной алкогольной политики Павел Шапкин.


Целевая аудитория проекта  — это родители и дети, водители, женщины детородного возраста, молодежь до 21 года, люди с алкогольными проблемами.


Целевая аудитория проекта, как следует из материалов концепции это родители и дети, водители, женщины детородного возраста, молодежь до 21 года, люди с алкогольными проблемами. «Юмор допускается и приветствуется, но должен быть адекватным», — говорится в концепции.

Основной подход к реализации рекламной кампании заключается в активном вовлечении в нее работников здравоохранения и социальной сферы. Пропаганду предполагается строить на личных историях, реализуя принцип «от частного к общему» с фокусом на молодежь.

По словам Шапкина, участники сегодняшнего совещания должны подготовить свои предложения и отзывы на концепцию социальной антиалкогольной рекламной кампании к 21 августа.

Валерия Вершилова


  1. The very next time I read a blog, Hopefully it does not fail me just as much as this particular one. After all, I know it was my choice to read through, however I really thought you would probably have something useful to talk about. All I hear is a bunch of moaning about something that you could possibly fix if you weren’t too busy looking for attention.

  2. Can I simply say what a relief to discover somebody who really knows what theyre speaking about online. You definitely know how to bring an issue to light and also make it crucial. More people require to read this as well as comprehend this side of the tale. I angle think youre not more popular since you definitely have the present.

  3. This is the right blog for any individual who intends to learn about this topic. You understand a lot its nearly difficult to argue with you (not that I in fact would want?HaHa). You certainly put a new spin on a subject thats been covered for several years. Excellent stuff, just excellent!

  4. You’re so awesome! I don’t suppose I’ve read through anything like this before. So good to find somebody with genuine thoughts on this topic. Seriously.. thank you for starting this up. This website is something that is required on the web, someone with some originality.

  5. Howdy! I could have sworn I’ve been to this web site before but after going through many of the posts I realized it’s new to me. Nonetheless, I’m definitely happy I found it and I’ll be bookmarking it and checking back frequently!

  6. Good post. I learn something new and challenging on sites I stumbleupon every day. It will always be interesting to read through articles from other writers and use something from their web sites.

  7. Youre so trendy! I do not intend Ive read anything like this prior to. So nice to locate somebody with some initial ideas on this subject. realy thank you for beginning this up. this website is something that is needed on the internet, somebody with a little originality. useful task for bringing something new to the net!

  8. I’d like to thank you for the efforts you’ve put in penning this website. I’m hoping to see the same high-grade blog posts by you later on as well. In truth, your creative writing abilities has encouraged me to get my very own website now 😉

  9. An outstanding share, I simply offered this onto a coworker who was doing a little analysis on this. And he in fact got me breakfast because I found it for him. smile. So let me rephrase that: Thnx for the treat! But yeah Thnkx for investing the time to discuss this, I really feel strongly about it and enjoy finding out more on this subject. Ideally, as you come to be knowledge, would you mind updating your blog with more information? It is very useful for me. Big thumb up for this article!

  10. When I originally commented I clicked the -Alert me when brand-new remarks are included- checkbox and also currently each time a comment is added I get 4 e-mails with the exact same comment. Exists any way you can remove me from that solution? Many thanks!

  11. Oh my goodness! a remarkable write-up man. Thanks Nevertheless I am experiencing issue with ur rss. Don?t recognize why Incapable to subscribe to it. Is there anybody getting similar rss issue? Anybody who recognizes kindly respond. Thnkx

  12. After research a few of the article on your web site currently, and also I genuinely like your method of blogging. I bookmarked it to my bookmark internet site checklist and also will certainly be checking back soon. Pls have a look at my internet site too as well as let me know what you think.

  13. Greetings, There’s no doubt that your blog could possibly be having browser compatibility issues. When I look at your web site in Safari, it looks fine however when opening in IE, it’s got some overlapping issues. I merely wanted to give you a quick heads up! Apart from that, fantastic website!

  14. After study a few of the article on your internet site currently, and I genuinely like your way of blog writing. I bookmarked it to my book mark site list as well as will be checking back soon. Pls check out my website also and let me know what you assume.

  15. MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks, Large Touch Screen Displays , Monitors, Digital Signages and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks, Touch Screen Monitors and Digital Signage. Visit MetroClick in NYC at http://www.metroclick.com/ or , 121 Varick St, New York, NY 10013, +1 646-843-0888.

  16. An intriguing conversation is worth comment. I believe that you ought to create much more on this subject, it could not be a forbidden topic yet generally individuals are insufficient to talk on such topics. To the next. Cheers

  17. Aw, this was a very nice post. Taking a few minutes and actual effort to make a great article… but what can I say… I hesitate a whole lot and never seem to get nearly anything done.

  18. I blog often and I truly thank you for your content. Your article has really peaked my interest. I will bookmark your site and keep checking for new details about once per week. I subscribed to your RSS feed as well.

  19. I must thank you for the efforts you’ve put in penning this blog. I’m hoping to see the same high-grade content by you later on as well. In fact, your creative writing abilities has encouraged me to get my own, personal blog now 😉

  20. Your style is really unique in comparison to other people I have read stuff from. I appreciate you for posting when you’ve got the opportunity, Guess I will just book mark this page.

  21. Hey there! I just would like to offer you a big thumbs up for the excellent info you have right here on this post. I will be coming back to your site for more soon.

  22. I simply want to mention I am just newbie to blogging and absolutely savored your page. Probably I’m want to bookmark your blog . You amazingly have excellent posts. Kudos for sharing with us your website.

Добавить комментарий

Ваш e-mail не будет опубликован. Обязательные поля помечены *