В Мюнхене презентовали кружку «Октоберфеста» (видео)

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До знаменитого «Октоберфеста» еще месяц, но ажиотаж уже нарастает. В Мюнхене торжественно представили официальный символ пивного фестиваля этого года — Масс (Maß). Кружка, вмещающая ровно литр пива.

Фирменный масс «Октоберфеста» изготавливают непременно из керамики. Считается, что в отличие от стекла, такой материал лучше сохраняет напиток холодным. Последние почти 40 лет фестиваль ежегодно представляет новую фирменную кружку с разным дизайном.

Кристиан Готшенхельм, пивовар: «Цвета свежие, она излучает дружелюбие. Я уверен, она будет хорошо продаваться. У нас есть опыт, что кружки темных цветов не нравились людям, их почти не покупали. Но такие цветные всегда хорошо продаются».

Коллекционеры такое не упустят. С годами цена на официальные кружки «Октоберфеста» увеличивается до тысяч евро.

Кристиан Готшенхельм, пивовар: «У меня самого есть вся коллекция с 1978 года. Я этим очень горжусь».

Еще одна обсуждаемая тема – цена на содержимое знаменитой кружки. В этом году стоимость литра пива на «Октоберфесте» составит более 10 евро. К участию допускают лишь местных производителей. Мюнхенские пивовары строго придерживаются закона 1516 года о чистоте пива. Согласно нему, в состав входят лишь хмель, ячмень и вода. Никаких дрожжей и пряностей.

Питер Понграц, пивовар: «Каждый год цены немного увеличиваются. Однако это не так важно, пока они в разумных пределах. Учитывая то, сколько труда вкладывается в организацию этого веселья».

«Октоберфест» проводится в Мюнхене с 1810 года. В наши дни это один из самых крупных фестивалей в мире. В этом году ждут не менее 6,5 миллионов гостей. Стартует фестиваль 19 сентября и продлится до 4 октября.


В Мюнхене презентовали кружку «Октоберфеста»

Валерия Вершилова

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