САН ИнБев Украина представляет новый сорт Hoegaarden Radler крепостью 2%

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Линейка одного из самых популярных бельгийских брендов расширится новой категорией для украинского рынка – радлером, легким пивным коктейлем на основе классического пшеничного Hoegaarden и натурального сока без искусственных ароматизаторов.

По легенде радлер (на баварском диалекте «radler» означает «велосипедист») был создан в 1922 году владельцем пивной «Kugler Alm» Францем Ксавьером Кюглером в городке Оберхахинг под Мюнхеном. В то время среди горожан было много велосипедистов. И чтобы утолить их жажду, не создавая опасности для дорожного движения, Франц Кюглер стал разбавлять остатки пива лимонадом. Сочетание пивной горечи и фруктового аромата так понравилось жителям городка, что радлер быстро стал популярным далеко за его пределами.

«Сегодня в большинстве европейских стран эта категория уже успела завоевать популярность, но на украинском рынке была представлена лишь в лимитированных версиях, – говорит Дарья Селинная, старший бренд-менеджер категории лицензионных напитков САН ИнБев Украина– Мы рассчитываем, что запуск нового сорта позволит нам укрепить лидерские позиции на рынке, а также сформировать новую категорию пива с натуральным соком».

Hoegaarden Radler крепостью 2% будет представлен в двух цитрусовых вкусах – лимонно-лаймовом и грейпфрутовом в стеклянных бутылках объемом по 0,25 литра. Чтобы в полной мере ощутить насыщенный освежающий вкус Hoegaarden Radler, рекомендуется пить его из предварительно замороженного бокала.

 

Валерия Вершилова

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