«САН ИнБев» привлек к продвижению российского бренда известного рэпера

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Американский рэпер Xzibit, известный всему миру по популярному ТВ-шоу «Тачка на прокачку», намерен стать креативным консультантом бренда «Клинское» («САН ИнБев»). В рамках своих обязанностей исполнитель примет участие в проекте #прокачаемтусудома: он будет рассказывать о том, как правильно устраивать продвинутые домашние тусовки. Креативную концепцию проекта разработало агентство Havas Creative Group.

В рамках проекта бренд «Клинское» и рэпер запустили промо-ролик, из которого становится понятно, что ведущий «Тачек на прокачку» вместе со своей командой откроют для себя новое направление — обновление старых российских квартир ради умопомрачительных вечеринок. Полная версия ролика появится в сети через 10 дней в Рунете.

Известно, что музыкант недавно приезжал в Россию с рабочим визитом, в рамках масштабного совместного проекта. Сам рэпер никак не прокомментировал факт сотрудничества, но недавно в интернете появились фотографии, где он запечатлен в интерьере обычной хрущевки и на фоне ковра.

По материалам: http://www.sostav.ru/

Анастасия Слобода

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