Реклама пива Heineken разрушает стереотипы о том, что женщины не любят футбол (видео)

ПИВО

Heineken подарил посетителям бара билеты на матч Лиги чемпионов с условием, что они отправят своих девушек в спа-салон

За неделю до финала Лиги чемпионов УЕФА в Милане пивной бренд Heineken провел эксперимент — представители марки выбрали нескольких мужчин в Сан-Паулу, которые отдыхали в баре со своими подругами, и оставили им сообщения внутри меню. Листовка гласила: «Хотите освободить себя, чтобы посмотреть финал Лиги чемпионов на вечеринке Heineken? Подарите своей даме выходные в этом спа».

Когда мужчины видели сообщения, они на ходу придумывали объяснение, почему хотят отправить своих девушек повеселиться. Один из них утверждал, что собеседница выглядит напряженной, поэтому ей стоит посвятить время себе и расслабиться.

В итоге герои оказываются на финальном матче перед большим экраном и стадионом людей, которые встречают их бурными овациями. На дисплее появляется приветственная надпись со словами: «Наслаждайтесь финалом так же, как ваши девушки наслаждаются отдыхом в спа».

Подруги героев рассказывают с экрана о том, как здорово проводят время, но чуть позже они срывают с себя банные полотенца, и камера показывает их рядом с тем же стадионом. Мужчины в это время закрывают лица руками от стыда и неловкости.

 

«Мог ли ты представить себе, что твоя девушка любит футбол так же, как и ты?» — гласит надпись в рекламном ролике.

 

 

Ролик, разработанный агентством Publicis, получил название «Клише» (The Cliché). Он призван разрушить гендерные стереотипы о том, что женщинам футбол не по душе.

Как ранее сообщал BeerComments, в январе 2016 года Heineken в своей рекламе решил донести до аудитории идею ответственного употребления алкоголя. В ролике бренда женщины поют композицию Hero певицы Бонни Тайлер и ищут «героя», который не станет напиваться ночью до беспамятства.


Виктор Бойчук

40 Comments

  1. Aw, this was an extremely good post. Taking a few minutes and actual effort to produce a top notch article… but what can I say… I procrastinate a whole lot and never seem to get nearly anything done.

  2. Hello! I could have sworn I’ve been to this web site before but after browsing through some of the articles I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking it and checking back often.

  3. MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks, Large Touch Screen Displays , Monitors, Digital Signages and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks, Touch Screen Monitors and Digital Signage. Visit MetroClick in NYC at http://www.metroclick.com/ or , 121 Varick St, New York, NY 10013, +1 646-843-0888.

  4. Having read this I thought it was really informative. I appreciate you taking the time and effort to put this article together. I once again find myself personally spending a lot of time both reading and leaving comments. But so what, it was still worth it!

  5. An impressive share! I’ve just forwarded this onto a friend who had been doing a little research on this. And he in fact bought me dinner simply because I stumbled upon it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanks for spending the time to talk about this matter here on your web page.

  6. Aw, this was an actually great blog post. In concept I want to put in composing such as this furthermore? requiring time and actual effort to make an excellent article? however what can I state? I postpone alot and by no means appear to get something done.

  7. Hi there! This blog post could not be written any better! Looking at this post reminds me of my previous roommate! He constantly kept preaching about this. I will send this post to him. Fairly certain he will have a good read. I appreciate you for sharing!

  8. Youre so cool! I don’t mean Ive review anything similar to this before. So wonderful to find somebody with some initial thoughts on this subject. realy thanks for beginning this up. this internet site is something that is required online, someone with a little originality. useful work for bringing something brand-new to the web!

  9. I uncovered your blog website on google and inspect a few of your very early messages. Continue to maintain the excellent run. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later!?

  10. There are absolutely a lot of details like that to consider. That is an excellent point to bring up. I offer the thoughts above as general inspiration but plainly there are inquiries like the one you bring up where one of the most crucial thing will be working in truthful good faith. I don?t recognize if ideal methods have actually arised around points like that, however I make certain that your job is clearly identified as a level playing field. Both boys and girls really feel the effect of just a moment?s enjoyment, for the rest of their lives.

  11. Oh my goodness! Impressive article dude! Thank you so much, However I am experiencing troubles with your RSS. I don’t understand why I cannot join it. Is there anyone else getting the same RSS issues? Anyone that knows the solution will you kindly respond? Thanx.

  12. When I initially commented I appear to have clicked on the -Notify me when new comments are added- checkbox and now every time a comment is added I get 4 emails with the same comment. There has to be an easy method you are able to remove me from that service? Thank you.

  13. I believe, to make the agents with references to: generic people will want a feeling of responsibility; middle-level workforce have each of those feelings of obligations but probably self-motivated; and additionally middle management of one’s businesses important might be the acknowledgement concerning numbers, as well as corporation obtain together with the advancement of employment center.

  14. Hello there! This post could not be written much better! Going through this article reminds me of my previous roommate! He constantly kept preaching about this. I will forward this article to him. Fairly certain he will have a very good read. Many thanks for sharing!

  15. I just want to say I am just very new to weblog and honestly savored your blog site. Very likely I’m likely to bookmark your blog . You surely have terrific articles. Kudos for sharing with us your blog.

Добавить комментарий

Ваш e-mail не будет опубликован. Обязательные поля помечены *