Поляки переходят на слабоалкогольные напитки

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В последнее время в Польше значительно изменилась модель потребления алкоголя. Сама структура потребления алкоголя в стране меняется в зависимости от изменения взглядов и вкусов потребителей на тот или иной продукт. Традиционная водка и крепкие алкогольные напитки неизменно присутствуют на столах поляков, особенно во время празднований. Но согласно данным недавно проведенного опроса жители Польши начали отдавать предпочтения менее крепким алкогольным напиткам. Наибольшей популярностью у потребителей пользуются пиво, игристое вино и сидр.

Среднестатистический житель Польши выпивает 12,5 литров абсолютного алкоголя в год. Стоит упомянуть, что среднемировой показатель потребления алкоголя на душу населения составляет 6,2 литра чистого спирта. Польские мужчины употребляют алкоголь в 3,5 раза больше, чем женщины. При этом наибольшее количество алкоголя выпивают мужчины в возрастной группе от 20 до 30 лет. Женщины употребляют в среднем около 4 юнитов алкоголя (около 40 мг абсолютного алкоголя) в неделю. Наибольший уровень потребления алкогольных напитков среди женщин зафиксирован в средней возрастной группе (от 35 до 45 лет).  Доля населения ведущего трезвый образ жизни в Польше, в свою очередь, остается неизменной уже несколько последних лет.

«Без сомнения, чаще всего поляки употребляют пиво. В весенне-летний период также характерно увеличение уровня потребления игристых вин. В течение последних нескольких сезонов бешенной популярностью пользуется сидр, особенно у молодого поколения», — рассказал Яцек Жантон, президент винодельческой компании Jantoń С.А. Sp.K.

В последнее время в Польше выросла также популярность плодовых и фруктовых вин.

«На протяжении многих лет фруктовые вина ассоциировались у потребителей с дешевой продукцией низкого качества. На сегодняшний день премиальные бренды фруктовых вин начинают пользоваться у поляков все большей популярностью. Их доля в общих продажах алкогольных напитков растет. По оценкам экспертов винной промышленности на сегодняшний день продажи фруктового вина в Польше составляют около 130 млн. литров в год», — объяснила Моника Каня, менеджер по маркетингу  компании  Jantoń С.А. Sp К.

 

Справка:

Jantoń С.А. Sp.K. — Компания была основана в 1976 году. Сейчас это один из крупнейших производителей, импортеров и дистрибьюторов винодельческой промышленности в Польше.

Виктор Бойчук

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