Инвестиции — в экологию. Пивоваренные компании уделяют окружающей среде особое внимание

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В Москве состоялась торжественная церемония, на которой объявили итоги Национальной программы «Лучшие социальные проекты России» за 2013 год. Её участниками стали ведущие российские компании — они представили на конкурс более ста проектов.

Одним из лучших проектов программы (второй год подряд!) признана всероссийская экологическая акция «Семь рек» пивоваренной компании «Балтика», часть Carlsberg Group.

Национальная программа «Лучшие социальные проекты России» существует при поддержке Всемирного фонда дикой природы (WWF), Лесного попечительского совета (FSC), Департамента социальной защиты населения Москвы и других организаций и была создана для того, чтобы поддержать правительство страны в его стремлении укрепить партнёрство государства, общества и частного бизнеса в социальной области.

Если в Японии в каждом доме есть отдельные контейнеры для разных видов отходов, то там мусор на улице никто и не бросает. И такой подход к экологии заложен в культуре многих стран. Но необходима совместная работа общества, власти и бизнеса.

 

Читайте также: Сотрудники компании «Балтика», хоккейная команда «Амур» и экологи очистили берег Амура

 

Сотрудники компании совместно с партнёрами, представителями органов власти, экологами и обычными жителями городов очищают берега наших рек — Енисея, Волги, Дона, Невы, Амура, Оби, Миасса. Все отходы собираются раздельно. И это очень важно, ведь культуру раздельного сбора и переработки мусора необходимо воспитывать.

После акций ПЭТ-бутылки и алюминиевые банки отправляются на переработку, стеклянные бутылки обретают вторую жизнь, в том числе на заводах компании.

В 2013 г. в акции «Семь рек» приняли участие около 800 человек — собрали порядка 6 тонн отходов, 80% отправили на переработку.

Татьяна Антончик, директор по корпоративным коммуникациям, рассказала, что экологии компания уделяет особое внимание:

«На наших заводах ведутся проекты по сокращению потребления энергоресурсов, оптимизации работы с отходами. Проектом «Семь рек» мы объединяем людей, чтобы очистить берега и привлечь внимание к необходимости раздельного сбора отходов. Ведь только в партнёрстве бизнес и общество смогут добиться наилучших результатов».

Евгения Потоцкая

Евгения Потоцкая

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