Heineken выпустил рекламный ролик с призывом не злоупотреблять алкоголем (видео)

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Нидерландская компания Heineken выпустила рекламный ролик с призывом ответственно относиться к употреблению алкоголя.

Призыв, напоминающий крик отчаяния, адресован мужчинам и представлен в виде песни Holding Out for a Hero (I Need a Hero), которую в 1980-х годах впервые исполнила британская рок-певица Bonnie Tyler.

В рекламе Heineken ее поют женщины разного возраста и цвета кожи, их объединяет чувство разочарования от того, что мужчины слишком много пьют и засыпают в барах, ночных клубах и метро. Текст оригинальной песни остался низменным, он как нельзя лучше подошел к теме ролика. Финал видео несколько обнадеживает: мужчина отказывается от второй бутылки пива в баре, чем вызывает удивленно-одобрительный взгляд девушки-бармена.

Как сообщается на официальном сайте Heineken, этот ролик является частью глобальной маркетинговой кампании, призывающей потреблять алкоголь в умеренных количествах. Она запущена 13 января 2016 года и продлится до конца года. Впервые в центре кампании окажутся женщины, которые в различных СМИ и интернет-медиа будут вдохновлять мужчин на выработку ответственного отношения к алкоголю.

Пивоваренная компания впервые официально выступила против злоупотребления алкоголем еще в 2004 году. С тех пор было проведено много мероприятий в поддержку этой политики и для повышения привлекательности бренда.

Валерия Вершилова

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