Форма пивного бокала влияет на скорость потребления пива

Интересное

Необычные бокалы для пиваЕсли владельцы пабов будут отдавать преимущество бокалам необычной формы, тогда гости будут выпивать свое пиво быстрее и заказывать еще и еще.

Этот факт доказали английские ученые из Бристольского Университета, установив зависимость между объемом поглощения пива и формой бокала для пенного.

 

Оказывается, если кружка не совсем обычной формы, то пиво в ней заканчивается быстрее, чем в более привычной таре

 

По результатам эксперимента, в котором брали участие 159 человек, выпивая 0,3 л пива, средние показатели составили 7 минут вместо 11-ти.

Ученые попытались объяснить этот факт, выдвинув гипотезу о том, что зрительно в бокале непривычной формы практически невозможно оценить уровень остатка пива.

Следовательно, любителю пива сложнее держать ситуацию под контролем, и пиво, таким образом, заканчивается быстрее, чем в случае, когда человек четко видит, сколько пива уже выпито и сколько еще осталось.

 

Читайте также: Бокалы для пива или алкогольных напитков могут быть токсичными

 

В ходе эксперимента был выявлен еще один интересный факт: скорость поглощения безалкогольных напитков является примерно одинаковой как из кружек правильной, так и неправильной формы

 

Доктор Анджела Эттвуд, которая руководила данным исследованием, объясняет  это обстоятельство следующим образом: в случае с безалкогольными напитками люди не пытаются себя ограничивать и не контролируют, сколько еще осталось в их бокале.

Как ранее писал BeerComments, для гостей баров, которые хотят наслаждаться не только классическим Guinness, а пробовать что-то новое, бренд предложил коктейли на основе пива, выпустив для этого специальные бокалы — классические снаружи, и в то же время коктейльные внутри.

Валерия Вершилова

42 Comments

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