ЕВГЕНИЙ ШЕВЧЕНКО: ЧТО ДАСТ ДЕРЕГУЛИРОВАНИЕ РЫНКА ПИВА (ИНФОГРАФИКА)

ПИВО

Несмотря на общенациональный курс на дерегуляцию, дерегулировать алкогольную отрасль законодатели не спешат.

Действительно, подход в этом вопросе должен быть тщательно взвешен, учитывая тот факт, что показатель теневого рынка крепкого алкоголя вывел Украину на второе место в мире, и, по некоторым подсчетам, он достигает 50% от всего рынка.

Но, как и во всем мире, нелегального производства и оборота пива в Украине фактически нет – он не превышает 1%. За редким исключением в виде небольших пивоварен, которые производят и реализуют продукцию без оптовой лицензии.

 

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К слову, появление даже несущественного теневого рынка пива стало следствием политики государства. После приравнивания регулирования пива к крепкому алкоголю появилось требование приобретать лицензию на оптовую торговлю пивом стоимостью 500 тысяч гривен, непосильное для небольших производителей.

 

На данный момент депутаты вернулись к рассмотрению во втором чтении законопроекта №2971-д о частичной дерегуляции отрасли.

 

Напомню, что изначально законопроект был разработан и внесен в Раду по инициативе Минфина. Решение частично «откатить» отдельные аспекты нетипичного для пива регулирования появилось после осознания, что «приравнивание» было осуществлено поспешно и без учета технологических особенностей отрасли.

 

Читайте также: Опять вернемся к стеклянным банкам и пивным генделыкам? (часть I)

 

То есть, законопроект 2971-д – это не просто дерегуляция, а попытка восстановить историческую справедливость и применить к пивоваренной отрасли правильное регулирование.

 

Законопроект состоит из двух основных блоков: технической части и части по рекламе пива. Так как многие оппоненты инициативы с текстом законопроекта не ознакомились, я попробую кратко резюмировать основные его положения.

 

Читайте также: Время пивных хунвейбинов (часть II)

 

Итак, законопроект 2971-д не меняет следующие, основные аспекты регулирования пива как алкогольного напитка.

 

"Пивной" проект закона №2971-д

 

При этом, законопроект предлагает устранить следующие законодательные ограничения для пива:

"Пивной" законопроект №2971-д

 

Мы попросили наших коллег из ЕС предоставить данные по регулированию отрасли в их странах.

 

В результате мы увидели, что подавляющая часть требований к пивной отрасли в Украине идет в разрез с европейской практикой:

 

Требования к регулированию пивной отрасли в Европе и Украине

 

Неправильно будет не прокомментировать наиболее дискутируемую часть законопроекта – вопрос рекламы. Так как мое мнение по данному вопросу может считаться предвзятым, я приведу в качестве примера европейскую практику.

 

Реклама пива регулируется в каждой стране ЕС отдельно, от полного отсутствия каких-либо ограничений до полного запрета рекламы пива в дневное время:

 

Реклама алкогольных напитков и пива

 

Согласно ВООЗ (2014 г.):

  • 56,6% стран в мире не имеют ограничений по рекламе пива,
  • в 20% реклама пива запрещена (включая мусульманские страны, где употребление алкоголя запрещено религией),
  • в остальных странах действуют частичные ограничения по времени или контенту рекламы пива.

 

Есть и такие страны, в которых правила рекламы определяются саморегулирующимися организациями. 

 

Реклама пива

 

Завершая экскурс в историю и практику регулирования пива в Украине и ЕС скажу, что каждая страна вправе самостоятельно определять методы регулирования той или иной отрасли. Но при этом игнорировать здравый смысл и мировую практику, не имея национальной стратегии регулирования алкогольной отрасли, неправильно.

 

Читайте также: Пивной лоббизм, каким он должен быть

 

Метод «спонтанного зарегулирования» – это не тот путь, который позволит избавиться от теневого рынка крепкого алкоголя и снизить проблемное потребление.

В то время как правильное и справедливое регулирование позволит отрасли развиваться и пополнять бюджет.

 

Читайте также: НА ПУТИ К АКЦИЗНЫМ СТАНДАРТАМ ЕС

 

Но на сегодняшний день решение за народными депутатами, и пивоварам остается верить, что законопроект по дерегуляции будет принят. 

Источник: НВ Бизнес

Виктор Бойчук

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