День ответственного потребления пива в Украине

Пиво в Украине ПИВО

15 сентября празднуют не только международный день демократии, день изобретателя и рационализатора Украины и день фармацевтического работника.  В этот день Anheuser-Busch InBev – проводит День ответственного  потребления пива. В Украине данная корпорация представлена ОАО «САН ИнБев Украина».

В этом году День ответственного потребления пива — Be(er) Responsible Day — знаменовался акциями социальных инициатив компании в пяти крупных городах Украины. В Николаеве, Львове, Харькове, Чернигове и Киеве прошли акции и тренинги, привлекающие внимание не только торговых представителей «САН ИнБев Украина»,  но и сотрудников офиса компании и ее производственных подразделений .

В рамках конференций и круглых столов для сотрудников были подняты такие темы как «Семейные беседы об алкоголе с детьми» и «Что такое ответственное потребление». Также была подготовлена печатная продукция, в частности стикеры со слоганами — «Будь ответственным!», «Нет паспорта – нет пива» ,»Употреблять пиво разрешено только совершеннолетним!», «Продажа пива несовершеннолетним запрещена!», «Употребляй пиво умеренно!». Кроме того компанией разработан специальный « Кодекс чести продавца», где представлены основные позиции, напоминающие сотруднику об этике продажи пива несовершеннолетним.

Потребление пива«Для «САН ИнБев Украина»,  этот День — очередная возможность привлечения общественного внимания к необходимости предотвращения потребления пива несовершеннолетними совместными усилиями всех наших сограждан — и производителей, и продавцов, и, конечно же, потребителей», — отмечает Денис Хренов, директор по правовым вопросам и корпоративным отношениям  компании.

Подобные акции проводятся в 23 странах по всему миру. Украина подключилась к важнейшей инициативе только в 2010 году. В прошлом году была проведена акция, в ходе которой распространялись специальные «Паспорта потребителя».  «САН ИнБев Украина» планирует проводить активности и социальные инициативы, которые будут привлекать внимание общественности к проблемам потреблению алкоголя не только в рамках одного конкретного дня.

«Сейчас мы работаем над проектом «Семейный разговор«, о котором Пивные комментарии писали раньше (прим. – проект, начатый в 2011 году под руководством отраслевой ассоциации Укрпиво), в рамках которого при поддержке Министерства образования, школьными психологами планируется проведение тренингов, уроков, семинаров, по разъяснению школьникам и их родителям о вредных последствиях безответственного отношения к алкоголю», — говорит Денис Хренов.

Андрей Васильев

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