AB InBev продолжает терять российский рынок

ПИВО

Оборот пивоваренной компании сократился на 13,6%.
Пивоваренная компания Anheuser-Busch InBev подвела итоги четвертого квартала и всего 2013 года. Глобальный оборот сократился на 2% и составил 425,9 млн. гектолитров. В Центральной и Восточной Европе (CEE) объемы упали на 15,8% по итогам прошлого года и на 24,8% – в IV квартале.

Российский рынок сократился на 13,6% в 2013 году и на 15% – в последнем квартале. Ситуация соответствует общему положению в отрасли, на которое влияют законодательные ограничения. Кроме того, AB InBev ориентируется на премиум и суперпремиум-сегмент, за год доля этой продукции в российском обороте выросла с 35% до 37%. Уверенно себя чувствует и бренд Budweiser – благодаря Китаю, Бразилии, России и Великобритании он подрос на 6,4%.

В другой стране региона CEE – Украине – падение годового оборота составило 18,9%, а в последнем квартале рынок рухнул на 41,3% из-за нестабильности и последовавшего сокращения потребления.

Годовая выручка в Центральной и Восточной Европе уменьшилась на 11,9%, глобальные доходы увеличились на 3,3%. Ключевые бренды показали снижение на 0,9% в количественном выражении из-за неблагоприятной макроэкономической ситуации, международные бренды прибавили 4,7% благодаря Budweiser и Corona.

Валерия Вершилова

45 Comments

  1. MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks, Large Touch Screen Displays , Monitors, Digital Signages and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks, Touch Screen Monitors and Digital Signage. Visit MetroClick in NYC at http://www.metroclick.com/ or , 121 Varick St, New York, NY 10013, +1 646-843-0888.

  2. You could definitely see your enthusiasm within the paintings you write. The arena hopes for even more passionate writers such as you who are not afraid to mention how they believe. Always go after your heart. «Everyone has his day and some days last longer than others.» by Sir Winston Leonard Spenser Churchill.

  3. An outstanding share! I have just forwarded this onto a co-worker who was doing a little homework on this. And he actually bought me breakfast because I discovered it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending some time to talk about this topic here on your website.

  4. Howdy! This blog post could not be written any better! Looking through this post reminds me of my previous roommate! He continually kept preaching about this. I will send this post to him. Pretty sure he’s going to have a good read. I appreciate you for sharing!

  5. I absolutely love your site.. Great colors & theme. Did you make this amazing site yourself? Please reply back as I’m wanting to create my own blog and want to learn where you got this from or what the theme is named. Kudos!

  6. The following time I read a blog site, I hope that it doesn’t disappoint me as high as this set. I mean, I understand it was my option to check out, yet I actually thought youd have something fascinating to state. All I listen to is a bunch of grumbling regarding something that you might take care of if you werent too active looking for attention.

  7. There are some interesting points in time in this article but I don?t recognize if I see every one of them facility to heart. There is some credibility however I will certainly take hold opinion up until I check out it further. Great write-up, many thanks and we desire extra! Contributed to FeedBurner too

  8. After study a few of the blog posts on your internet site currently, as well as I really like your way of blogging. I bookmarked it to my book marking site listing and also will certainly be inspecting back soon. Pls check out my website also as well as let me understand what you think.

  9. Hi! I could have sworn I’ve been to this blog before but after looking at some of the posts I realized it’s new to me. Nonetheless, I’m definitely pleased I stumbled upon it and I’ll be bookmarking it and checking back frequently.

  10. There are some fascinating moments in this short article but I don?t understand if I see all of them center to heart. There is some legitimacy yet I will take hold viewpoint until I consider it better. Great write-up, thanks as well as we desire extra! Contributed to FeedBurner as well

  11. Oh my goodness! Amazing article dude! Thanks, However I am encountering problems with your RSS. I don’t know why I cannot join it. Is there anyone else getting the same RSS problems? Anybody who knows the answer will you kindly respond? Thanks!!

  12. When I initially left a comment I appear to have clicked the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I receive 4 emails with the exact same comment. Is there a way you are able to remove me from that service? Many thanks.

  13. This is the best blog site for anyone who wants to learn about this subject. You realize a lot its almost hard to argue with you (not that I really would want?HaHa). You definitely placed a brand-new spin on a subject thats been covered for years. Fantastic stuff, simply terrific!

  14. Aw, this was a truly good blog post. In idea I would like to place in creating like this in addition? taking some time and actual effort to make an excellent write-up? however what can I claim? I postpone alot and also never appear to get something done.

  15. Aw, this was a really nice post. Taking a few minutes and actual effort to create a really good article… but what can I say… I procrastinate a whole lot and never seem to get anything done.

  16. A fascinating discussion is worth comment. There’s no doubt that that you need to write more on this subject matter, it might not be a taboo matter but typically people don’t talk about such topics. To the next! Kind regards!

  17. I would like to thank you for the efforts you have put in penning this blog. I am hoping to see the same high-grade content from you later on as well. In truth, your creative writing abilities has motivated me to get my very own website now 😉

  18. Good post. I learn something totally new and challenging on blogs I stumbleupon on a daily basis. It will always be helpful to read through articles from other writers and practice something from other websites.

  19. I just want to mention I am just new to blogging and truly enjoyed you’re web-site. Most likely I’m likely to bookmark your site . You definitely have wonderful well written articles. Appreciate it for sharing with us your blog site.

Добавить комментарий

Ваш e-mail не будет опубликован. Обязательные поля помечены *