4 компании контролируют половину мирового пивного рынка


По данным Merrill Lynch, опубликованным Business Insider, 47% пива в мире производится четырьмя компаниями — Anheuser-Busch InBev, SABMiller, Heineken и Carlsberg. Кроме того, компаниями контролируется около 74% общего дохода индустрии в 33 млрд. долларов.

Такую долю рынка гиганты получили после 15 лет того, что аналитики называют «всеобщей консолидацией».


Сегодня 4 компаниям принадлежит такая же доля рынка, какая десятилетие назад была поделена между 10 компаниями 


Консолидация была достаточно быстрой. В 2004 году ведущие 10 производителей контролировали 51% объема рынка пива. К 2014 году 47% рынка было в руках всего лишь 4 компаний. Другими словами, сегодня 4 компаниям принадлежит такая же доля рынка, какая десятилетие назад была поделена между 10 компаниями.



Более того, Merrill Lynch приводит данные, что эти 4 компании контролируют около 74% общего дохода индустрии в 33 миллиарда долларов.



В руках этих 4 компаний сосредоточено ошеломляющее количество глобальных, национальных и местных брендов пива, а также совместных предприятий и долей в других пивоваренных компаниях.


Кроме того, каждая компания – заметный игрок на рынке безалкогольных напитков: им принадлежат франшизы Coca Cola и Pepsi в различных странах мира.

Источник: profibeer.ru



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